Nolo

Re-design for self-help legal powerhouse
Webby Award Nominee

Complete redesign and information architecture for Nolo.com to drive e-commerce conversions through helpful legal articles and tips.

The redesign was driven by three factors: the rebranding of the website to clearly associate it with the physical books, the reorganization of books and software into clear color-coded categories, and the selection of appropriate photography.

The redesign resulted in a 37% increase of sales.

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