Dian Fossey Gorilla Fund

E-Marketing to Save the Gorillas.

Creative work with partner DotOrg Marketing, including website redesign, email templates, interactive and educational viral marketing tools, and targeted online campaigns and advertising to raise awareness and drive membership and funding.

HIGHLIGHTS:

Valentine's Day eCards featuring gorillas from the field had a 72% conversion rate.

Gorilla flash jigsaw puzzles let users get up close and personal with four gorilla silverbacks.

An educational and entertaining interactive flash flip book, “Gorilla Sounds” draws members closer to the gorillas.

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