Re-design for Self-Help Legal Powerhouse
Webby Award Nominee
Complete redesign and information architecture for Nolo.com to drive e-commerce conversions through helpful legal articles and tips.
The redesign was driven by three factors: the rebranding of the website to clearly associate it with the physical books, the reorganization of books and software into clear color-coded categories, and the selection of appropriate photography.
The redesign resulted in a 37% increase of sales.
